Important improvement in Google search ranging algorithms – website speed effects its search ranking. We can read on an official Google blog: ” Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point,” and “we encourage you to start looking at your site’s speed (the tools above provide a great starting point) ? not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.”