According to a report from nielsen.com, more than half (55%) of the mobile video audience is adults aged 25-49. Other data from this report shows that 20.3 million people who watch mobile video in the U.S. spend on average 3 hours and 37 minutes each month watching video on a cellphone.
The report clearly shows that the half of the mobile video audience is adults, however the age group watching mobile video for the longest time by using their smartphones are those aged 12-17. They watch 7 hours and 13 minutes per month on average. Other age group: 18-24 – 5:47h, 25-34 – 3:15h, 35-49 – 2:53h, 50-64 – 2:10h, over 65 – 1:44h.
Also, users aged 25-34 are the largest group in the mobile video audience, it is 29%. Other age groups: 12-17 – 19%, 18-24 – 15%, 35-49 – 26%, 50-64 – 10%, over 65 – 2%.
Statistics are provided by Nielsen.com and its latest “Three Screen” quarterly report for the first quarter of 2010.
