It’s no surprise that with the rise of 4G Network capabilities this year, that Mobile data usage leaped a whopping 89 percent. Each month, Nielsen analyzes the activity of 65,000 mobile phone lines in the U.S. and the grown is staggering.
Smartphone users account for 37 percent of all mobile subscribers and that number is expected to hit 50 percent in 2012. These users in particular are driving the growth of data usage, a pattern that is expected to increase.