Your domain and the keywords you use help your customers and potential clients find you online. Be sure to choose keywords relevant to your business, and use them in your domain name, article titles, article subtitles, any descriptions, and the content of your site. If you’re not sure whether your keywords are relevant, use Google Keyword Search to find out how many people are searching for the phrases you use. Keep trying new keywords and phrases until you discover those which are most highly utilized. You want to rank on Google’s front page as well as rank in the language choices people are making.
For example, a martial arts business wants to optimize their site for keyword searches. They assume the best phrase to use is “martial arts for kids,” because that’s the way they describe the classes. This business takes our advice and searches those keywords using Google’s Keyword Tool, and they find that there are only 590 monthly local searches for that phrase. They then look up the phrase “karate for kids,” there are 1,600 monthly local searches – more than double the number! See how just a bit of research can make all the difference?
Will I enjoy doing business with you?
This is a classic case of show, don’t tell. Rather than telling your potential clients that your business puts customers first, show them through testimonials and consumer comments. When hearing about you through others, your quality is validated.
Make sure your website appearance expresses the values you say you have. For example, if you want to present yourself as a trendsetter in your business genre, don’t use a standard website template. Instead, opt for a more customized design that showcases your originality. Ask yourself if the visual message you present matches the feeling you want a visitor to associate with your business.
Do you know who I am and what I care about?
The better you know your audience, the easier it is to ensure your website content meets their needs. Once your target market is identified, engage them through the use of social media, interactive newsletters, and other means. Ask them questions and listen to what they have to say.
How pleasant will my purchase experience be?
Begin by viewing transactions with your customers as a comma in your relationship sentence. You want a long- term client, not a one- time purchase. You can do this by:
– shipping as quickly as possible
– continued communication about shipping
– follow up with after- care service
Communication here is key. Keep them happy with a quality product, and keep them informed with quality service.
