Monthly Archives: May 2012

13 items YOU MUST HAVE when building a website

How wonderful is the fact that just about anyone today can start an online business! All you need is a great idea and a web presence. Before you begin to tackle this presence alone, it is important to remember that your site is how people will view your company, thus your initial reputation. It is

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2 roads that lead to effective brand positioning

In the world of big business competition, it is crucial for small business owners to establish themselves. Brand positioning allows your business to promote itself, to define a presence in a world of cut- throat competition. Effective brand positioning will help your small business effectively and efficiently use the limited marketing resources you have available.

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When do-it-yourself is the bad choice: 5 items small business owners should invest in

Small business owners as a group are often prioritizing expenses to determine which options fit into the budget and which don’t. We try to do many things ourselves in order to save funds and improve our bottom line. However, there are some things in which an investment is a good idea. Otherwise you run the

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How to use social media to increase your profits

You probably already have a Facebook account right? You may have even checked it today to see if your friend had her baby or to drool over your buddy’s vacation. You know the definition of a tweet and +1, but do you really know how to use social media to help your business? This article

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