When it comes to ecommerce websites the most important element of your online presence is that you are in fact selling your product/brand successfully to the consumer. Too often ecommerce sites lose sight of this and don’t execute their sale strategy correctly. Below are 3 fullproof methods for how to better reach your target audience and lure them in to purchase your product(s). These 3 tactics have also proved successful in raising customer satisfaction and brand loyalty.
Pay for great photography and item images
When it comes to building a great ecommerce site it’s important to make sure that you are in fact showing the consumer your product and not merely telling them about it. Showing, in comparison to telling, gives consumers the ability to better visualize exactly what the product looks like and how it functions. When it comes to imagery ensure that your product images are high resolution and dynamic. A blurry, poorly angled image can hurt you even more so than having no image at all. Make sure that the images you are showing look as close to the live product as possible. Doing this will also help alleviate any confusion about your product (which can ultimately lead to dissatisfied customers).
Add a video
No matter what kind of product you are selling that product undoubtedly serves a purpose. It’s important to show that purpose live if at all possible on your ecommerce website. A video allows you to do just that and helps you demonstrate to potential consumers just how a given product looks and functions. For instance, if your website is selling shoes try and load a video that shows an individual wearing the shoes and walking in them. This way the consumer can see how the shoes look on an actual foot and in motion. Show the front, back, side, and various angles of a given product in order to ensure that the consumer is made aware of every detail of a given piece. Ultimately, this will lead to higher customer satisfaction and purchase rates.
Include customer reviews
Customers trust their peers more than a brand or business. Having a rating system of some sort on your website can prove to be very beneficial as allowing customers to rate and review your product(s)/services helps potential customers gain trust in what you’re selling and your brand as a whole. Also, consider adding a FAQ section and/or Q&A section where customers can ask about product details that are unclear. Many sites are now also implementing live chat services. These services allow interested consumers to chat live with a brand representative about a given product’s specifics. When it comes to your ecommerce website the closer of a relationship you can maintain with potential consumers, the better.
Overall, having a successful ecommerce website is essential to the success of your business. Understanding the consumer and what they want is essential in reaching your goals. If you can do this you will have a much higher likelihood of enticing consumers to visit your website and buy your product(s). Appealing to the consumer and gaining brand loyalty also ensures that you not only stay relevant, but also keep your customers always coming back for more.
