In less than two years, GoDaddy has made its 6th purchase. A hosting company by the name Media Temple is GoDaddy’s next venture. Media Temple is well known for hosting very large websites for Volkswagen and The Wall Street Journal. Media Temple also has over 125,000 customers and hosts more than 1.5 million websites. GoDaddy’s CEO Blake Irving stated “The people at Media Temple ‘get’ Web pros and developers.” Mr. Irving also adds the results of this acquisition will “reach a more technical audience” that it has in the past.
GoDaddy’s New Changes
One of the biggest changes for GoDaddy will be the website. Under Blake’s supervision and management, the site will appear less technical. That can be huge for people that don’t have the technical background for websites and design. This new look will be appealing for small business owners and marketers. With GoDaddy’s new look, the Media Temple website will be able to cater to more of a technical type of audience. The new appearances will be able to compliment both sites well, and make the overall experience for the user better.
Media Temple’s Independence
Another big surprise about the acquisition is the fact that Media Temple will be operated as a separate company, and will not be integrated into GoDaddy. Any discounts and coupons will not be interchangeable between the two companies. Virb is a website builder acquired by Media Temple in 2012 will not be included in this deal. The original founders/investors will be purchasing Virb.
The new changes for Media Temple and GoDaddy are going to be new and exciting. With a bright new management team and an infusion of cash, GoDaddy is proving to be a fierce leader in technology and interactive with new improvements for both its existing customers and new customers. The information and data provided can be found at www.smallbiztrends.com.
