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Dueling Search Engine Marketing Techniques: SEO vs. PPC

Your website goals include 1) increased traffic, 2) higher rankings in the most popular search engines, and 3) higher conversions. So what’s the best way to go about achieving them? The two main routes to increased traffic and higher rankings are search engine optimization (SEO) and pay-per-click (PPC) advertizing. As they say, all roads lead

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Apple Introduces its New Maps App

For years the smartphone savvy individual has relied on Google maps as their main source for any directional needs. However, one of Apple’s many recent announcements is that they will be offering up some stiff competition in the coming months. Apple Maps will be featured in the iOS6 update and is already available to developers

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WordPress.org vs WordPress.com ? Which One Should I Use?

You’re ready to take your blogging more seriously, and you’ve done our research. Many business websites use the wordpress platform for its ease of use, versatility, and customizability. But, which WordPress should you use? WordPress.com or WordPress.org? What is the difference, and which is the best choice for your small business? Read on and find

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New York: The choice for techie startups

Ask Mayor Michael Bloomberg what business sector is booming in his city, and he’ll not hesitate to answer – ‘Nearly 500 new technology companies have launched in our city since 2007, creating more than 10,000 jobs.’ What’s the fuss about? It’s no wonder why budding entrepreneurs are choosing “Silicon Alley” as the place for their

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WordPress 3.4 release goes Green

Names in honor of guitarist Grant Green, WordPress 3.4 ‘Green’ has been released to users and developers. Insiders let us know that many significant improvements to a variety of components were designed while listening to Grant Green’s soulful strums. These improvements include theme customization, custom headers, Twitter embeds, and image captions. This release means big

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Is there a utopian NYC neighborhood?

What is the best neighborhood in New York City? Of course, the answer depends on who you ask. There are so many variables to consider: rental rates, proximity to work, quality schools, theater availability, etc. With each neighborhood bringing its own rhythm & character to the table, there are many aspects to consider to find

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The shifting SEO paradigm

The amount of SEO knowledge required by site owners and webmasters these days can be intimidating. The number of pages indexed by search engines is near 4 times the number just a few years ago. For your business to be a competitive force in today’s market, how much SEO is enough? How much SEO is

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10 strategies to increase website traffic

You’ve created your website, and it’s beautiful. You’ve posted it on Facebook, tweeted it to all your followers, emailed your contact list, and called every family member. Now, you’re sitting back waiting for the stats to show millions of page views. But, it’s not happening. Why not? Are you promoting your website in the best

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Maximizing a website’s earning potential

In the era of the World Wide Web, nothing speaks more about a company than its website. Economic hardship, access to unlimited web resources, and market overflow has revolutionized how we spend. Consumers relay on the web to learn about companies? services and product prices, availability, and quality. With increased frequency, purchasing decisions are based

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13 items YOU MUST HAVE when building a website

How wonderful is the fact that just about anyone today can start an online business! All you need is a great idea and a web presence. Before you begin to tackle this presence alone, it is important to remember that your site is how people will view your company, thus your initial reputation. It is

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