Blog Archives

2 roads that lead to effective brand positioning

In the world of big business competition, it is crucial for small business owners to establish themselves. Brand positioning allows your business to promote itself, to define a presence in a world of cut- throat competition. Effective brand positioning will help your small business effectively and efficiently use the limited marketing resources you have available.

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When do-it-yourself is the bad choice: 5 items small business owners should invest in

Small business owners as a group are often prioritizing expenses to determine which options fit into the budget and which don’t. We try to do many things ourselves in order to save funds and improve our bottom line. However, there are some things in which an investment is a good idea. Otherwise you run the

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How to use social media to increase your profits

You probably already have a Facebook account right? You may have even checked it today to see if your friend had her baby or to drool over your buddy’s vacation. You know the definition of a tweet and +1, but do you really know how to use social media to help your business? This article

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Three factors that determine the cost of an app

There’s an app for that is now a common expression. But, if you’re a business owner, you may be wondering? How much does an app cost? The truth is, there’s no single answer for this question; cost actually depends on many factors. It’s akin to asking, “How long is a piece of string?” This article

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Why A Simplistic Design Is The Best Design

We live in an ever-evolving world where trends are constantly changing and our technological abilities are advancing. When it comes to design it is easy to overwhelm your interface with the newest advancements and design elements in an effort to seem modern and draw attention. However, in a continuously cluttered world it is that much

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Facebook’s acquisition of Instagram

Facebook announced this week its purchase of Instagram, a San Francisco-based mobile photo storage application. This is the largest acquisition yet for the social network. Instagram’s photo services will strengthen Facebook’s current photo services. The purchase price was around $1 million in cash and shares. This agreement includes the opportunity for Instagram to remain independent

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Why Hiring A Professional SEO Company Is Crucial For Your Website’s Success

So you have a company or product and you want to market it on a website. Great start, however, it?s not always that simple. There are millions of websites out there all selling similar products and services. If you truly want your product or service to stand out and be noticed chances are the best

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Four tips for an effective ecommerce site

How many purchases have you made using your smartphone in the past month? How about in the past week? With the rise of smartphone-friendly shopping carts, many businesses are catching on to the benefits of ecommerce. In fact, recent years have brought more and more small business retailers to ecommerce as an effective means of

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The Key Elements of a Successful Landing Page

In today’s world it is incredibly important that all businesses and brands have a strong, effective landing page to drive customer interaction and ultimately help a company/brand succeed. However, not every company realizes that there are important rules that need to be followed in order to ensure a profit is gained. Often times, it is

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Smartphones on the rise: What this means for feature phone users

As of the writing of this blog, about half of the mobile phones owned in the US are smartphones. For those who believed the smartphone revolution to be just hype, this new statistic should cause them to rethink. According to the latest figures from Nelson, 49.9 percent of mobile owners had smartphones as of February

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