Blog Archives

Q&A for an effective online presence

Your domain and the keywords you use help your customers and potential clients find you online. Be sure to choose keywords relevant to your business, and use them in your domain name, article titles, article subtitles, any descriptions, and the content of your site. If you’re not sure whether your keywords are relevant, use Google

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5 steps to improve your website

If you count the hats you wear everyday, what would that number be? Petty large, huh? Of course it is- small business owners are known for being busy. You have a business to manage, an internet presence including social media to maintain, you likely have a number of customers (physical and virtual) to serve, possibly

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Search market plateau continues; Yahoo! in decline

The latest results from the comScore’s February search market share numbers reveal changes in the search engine market. Bing and Google showed gains while Yahoo! lost market share. While this isn’t the official comScore release, the following data shows the changes for February: Google: 66.4 percent (vs. 65.4 percent a year ago) Bing: 15.3 percent

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How to win grant funding to build a website

Step by step guide how win grant funding to build a website. 1) Develop your project idea Of course, you have an idea in mind for your website, but the question is… Is your idea unique? Only those ideas that stand out in a crowd will get the attention of funding agencies. Some of the

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How to write a terms and conditions page for your website

Does your website offer pricing information, advice, or another related service? If so, consider including a terms and conditions page. Why? Inclusion of this type of page absolves you of responsibility for those who use the information you provide for the wrong reasons, or if they decide you are responsible for damages incurred while using

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To blog or not to blog? The real question for your e-commerce website

Would you like to increase traffic to your site, communicate with visitors, and reinforce your branding all at the same time? If so, a blog could be your answer. Blogs are valuable for most online businesses, but they are not ideal for every business owner or website manager. How will you know if you’re ready

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How can Google’s +1 benefit your website?

How to add +1 to your pages, and how that may help your site? Should you add this feature to your website? We have answers. If you are familiar with the Facebook like button, you’ll get this concept rather quickly. Once the +1 is clicked, Google’s feature not only shares content within a user’s network,

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Drop in Chrome’s market share: due to Google’s penalty?

Google Chrome dropped 0.17% in January after 17 consecutive months of gains in market share. Why? The company that tracks browser market share suggests that it’s due to Google’s penalizing Chrome after its messed up, sponsored blog post campaign. Net Applications, the company that released these figures, says it tracks about 160 million unique visits

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How does Facebook make money?

Facebook filed its IPO this week and confirmed what many of us already know: Facebook makes most of its money by selling ads on its site. In fact, in 2011, 85% of their revenue was made via advertising; the remaining 15% made by payments and other fees. Compared to Google, which gets 98% of its

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Starting an online store

How much of your recent shopping have you done online? Does this have your brain churning with entrepreneurial ideas? It should. Consider the following statistics: 186: amount (in billions) spent in 2010 online transactions 81: percentage of Internet users who research a product online 26: percent of people on the Internet who have used online

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