In the era of the World Wide Web, nothing speaks more about a company than its website. Economic hardship, access to unlimited web resources, and market overflow has revolutionized how we spend. Consumers relay on the web to learn about companies? services and product prices, availability, and quality. With increased frequency, purchasing decisions are based
The Blog
How wonderful is the fact that just about anyone today can start an online business! All you need is a great idea and a web presence. Before you begin to tackle this presence alone, it is important to remember that your site is how people will view your company, thus your initial reputation. It is
In the world of big business competition, it is crucial for small business owners to establish themselves. Brand positioning allows your business to promote itself, to define a presence in a world of cut- throat competition. Effective brand positioning will help your small business effectively and efficiently use the limited marketing resources you have available.
Small business owners as a group are often prioritizing expenses to determine which options fit into the budget and which don’t. We try to do many things ourselves in order to save funds and improve our bottom line. However, there are some things in which an investment is a good idea. Otherwise you run the
There’s an app for that is now a common expression. But, if you’re a business owner, you may be wondering? How much does an app cost? The truth is, there’s no single answer for this question; cost actually depends on many factors. It’s akin to asking, “How long is a piece of string?” This article
We live in an ever-evolving world where trends are constantly changing and our technological abilities are advancing. When it comes to design it is easy to overwhelm your interface with the newest advancements and design elements in an effort to seem modern and draw attention. However, in a continuously cluttered world it is that much
Facebook announced this week its purchase of Instagram, a San Francisco-based mobile photo storage application. This is the largest acquisition yet for the social network. Instagram’s photo services will strengthen Facebook’s current photo services. The purchase price was around $1 million in cash and shares. This agreement includes the opportunity for Instagram to remain independent
So you have a company or product and you want to market it on a website. Great start, however, it?s not always that simple. There are millions of websites out there all selling similar products and services. If you truly want your product or service to stand out and be noticed chances are the best
How many purchases have you made using your smartphone in the past month? How about in the past week? With the rise of smartphone-friendly shopping carts, many businesses are catching on to the benefits of ecommerce. In fact, recent years have brought more and more small business retailers to ecommerce as an effective means of
