The Blog

Usability Testing – guide and stats

Who should we ask to test our design? Should that be an experts or rather novices? In 1992 Jakob Nielsen (born 1957 in Copenhagen, Denmark, a leading web usability consultant) made an experiment, in which he used three groups of evaluators: Novice, Double and Double. Novice – no experience in usability engineering Regular – general

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Interpreting Tests Results of Usability Testing

Let’s assume I arranged an usability test for a new project and my team came out with ideas how to improve the assignment. What to do now? According to a book “Don’t make me think” by Steve Krug, I should review the results right away. The team has to analyze the problems and decide how

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Zen Cart Developer’s Journal: Google Analytics Integration

You can integrate Google Analytics with your Zen Cart website very easily by editing only one file. First you have to have your Google Analytics account. If you do not have one, go to http://www.google.com/analytics/ and sign up. Let’s go to your Zen Cart files. The file we are interested in is located here: ../included/templates/YOURTEMPLATE

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Cognitive science by Donald Norman

Donald Norman, born December 25, 1935, is a founder of The Cognitive Science Society and specialist in cognitive science (cognitive science is the study of how information is represented and transformed in the brain). Donald Norman is considered to be the first to apply advanced human factors to design via cognitive design. Donald Norman is

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Pac Man – 30th Anniversary

Pac Man is an arcade game developed by Namco where the player controls Pac-Man through a maze, eating pac-dots. Pac Man was released first in Japan on May 22, 1980. It is Pac Man’s 30th Anniversary, so Google is celebrating it by putting a free version of the console classic Pac Man on their homepage!

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Demand for iPad

According to RBC Capital Markets analyst Mike Abramsky, Apple is selling now more than 200,000 iPads per week. To compare, Apple sells in US about 110k Macs/week and 246k/week of iPhone 3GS. A demand for the device is huge. The 3G iPad is sold out at many Apple stores, also many of Apple stores (about

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A Practical Guide to Usability Testing

During a design process of an interface, a designer should has a view of an potential user of the interface. There are some important factors to consider in developing a profile of a potential user. …such as: user’s work experience (kind of job, years of experience etc.) general computer experience (types of applications used etc.)

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Creating a model of a user (persona) for usability testing

All interfaces are created for specific audience. In order to create a user friendly environment, designers have to understand who they create an interface for. The easiest and most effective way is to create a persona, who will represent an average user of our product. It is like writing a script for a movie and

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Paper Prototyping

Paper prototyping is a method for designing and testing user interfaces. Because the prototype is on paper and it is easy to modify rapidly, it is a perfect method for brain storming and a very early usability testing. The paper prototyping was already used in early 1990s by companies such as IBM and Microsoft. According

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Wireless-Only

According to the latest data from the Center for Disease Control and Prevention (CDC) – one out of four households in the U.S. is now wireless-only. Only about 15% of households still have a landline, however those households report that they now receive almost all of their calls on their wireless phone. Data shows that

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