Tag Archives: PPC

Dueling Search Engine Marketing Techniques: SEO vs. PPC

Your website goals include 1) increased traffic, 2) higher rankings in the most popular search engines, and 3) higher conversions. So what’s the best way to go about achieving them? The two main routes to increased traffic and higher rankings are search engine optimization (SEO) and pay-per-click (PPC) advertizing. As they say, all roads lead

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How to run a profitable website

f you’ve ever asked who can a website make money? The answer involved two simple methods, both of which will be discussed in this article. Aligning your site with an affiliate program with a larger retailer or connecting with Pay per Click systems used commonly through Google and other similar website advertisers. Both are viable

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Eye Tracking Study Shows Paid Online Ads Get Nary a Glance

Recently, User Centric, a consulting firm that focuses on improving users’ experience, conducted an eye tracking study to compare the amount and distribution of attention spent on Bing and Google search results pages. Participants in the study included 24 “experienced users” of both Google and Bing, all between 18 and 54 years old. Each performed

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