Who should we ask to test our design? Should that be an experts or rather novices? In 1992 Jakob Nielsen (born 1957 in Copenhagen, Denmark, a leading web usability consultant) made an experiment, in which he used three groups of evaluators: Novice, Double and Double. Novice – no experience in usability engineering Regular – general
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Let’s assume I arranged an usability test for a new project and my team came out with ideas how to improve the assignment. What to do now? According to a book “Don’t make me think” by Steve Krug, I should review the results right away. The team has to analyze the problems and decide how
Donald Norman, born December 25, 1935, is a founder of The Cognitive Science Society and specialist in cognitive science (cognitive science is the study of how information is represented and transformed in the brain). Donald Norman is considered to be the first to apply advanced human factors to design via cognitive design. Donald Norman is
During a design process of an interface, a designer should has a view of an potential user of the interface. There are some important factors to consider in developing a profile of a potential user. …such as: user’s work experience (kind of job, years of experience etc.) general computer experience (types of applications used etc.)
All interfaces are created for specific audience. In order to create a user friendly environment, designers have to understand who they create an interface for. The easiest and most effective way is to create a persona, who will represent an average user of our product. It is like writing a script for a movie and
Paper prototyping is a method for designing and testing user interfaces. Because the prototype is on paper and it is easy to modify rapidly, it is a perfect method for brain storming and a very early usability testing. The paper prototyping was already used in early 1990s by companies such as IBM and Microsoft. According
Spending for online advertising grew 7.5 percent in the U.S. market in the first quarter 2010. Revenue reached US$5.9 billion, and it is the highest-ever revenue for a first quarter. Also, comScore reported that impressions of display web ads rose 15% in the first quarter 2010, and it hit a record $1.1 trillion.
On Tuesday Reuters will launch a new website, called Reuters Insider (etv.thomsonreuters.com). It will be a website with video reports from Reuters reporters and a number of media partners and financial analysts. According to the NY Times, Thomson Reuters is spending about $100 million to launch this website. Thomson Reuters expects that its new website
Three websites which belong to the U.S. Department of the Treasury have been hacked and the code of those websites have been infected with malicious software. As we remember not so long time ago hackers attacked Network Solutions’ servers. High activity of hackers nowadays should make all of us think more seriously about security of
About The Author
- Sheuli
RDD Founder
Email: info@royaldeerdesign.com
